Technical SEO for beginners
Technical SEO involves a wide range of optimization techniques that aim to improve a website’s technical infrastructure in order to increase its visibility and ranking in search engines. These techniques can be divided into several main categories:
Indexability: One of the first steps in technical SEO is to ensure that search engines can easily crawl and index the website. This includes submitting a sitemap to Google Search Console and regularly checking for any errors or issues that may prevent search engines from properly crawling the site. It’s also important to ensure that the website’s URLs are descriptive and easy to understand, as this can help search engines understand the content and purpose of each page.
Website structure: The organization and structure of a website can have a big impact on its ranking in search results. This includes the use of clear and descriptive URLs, as well as the organization of content into categories and subcategories. A well-structured website is easier for both users and search engines to navigate, which can improve the user experience and increase the chances of the site ranking well in search results.
Content quality: The content of a website is another important factor in technical SEO. This includes ensuring that the site has high-quality, relevant, and unique content that is well-written and easy to read. It’s also important to use appropriate headings and tags to help search engines understand the content of the site and its relevance to specific keywords.
Code optimization: The code of a website is another important factor in technical SEO. This includes using clean and valid HTML code, optimizing images and other media files, and minifying JavaScript and CSS to improve load times. By optimizing the code of a website, search engines can more easily crawl and index the site, which can improve its ranking in search results.
Mobile optimization: In today’s world, it’s important for websites to be mobile-friendly, as more and more users are accessing the internet from their smartphones and tablets. Google has stated that mobile-friendliness is a ranking factor, so it’s important to ensure that the website is optimized for mobile devices. This includes using responsive design, which ensures that the website is easy to read and navigate on smaller screens.
By optimizing these different aspects of a website’s technical infrastructure, website owners can improve the user experience and increase the chances of their site ranking well in search results. It’s important to note that technical SEO is just one aspect of search engine optimization, and it should be used in conjunction with other strategies, such as keyword research and link building, in order to achieve the best results.