Advertising
Paid advertising helps you reach potential customers. Whether you want to attract new buyers, build brand awareness, or bring visitors back to your website, I create campaigns informed by data and focused on results. I help you reach the right audience, in the right place, at the right time.
Launching a campaign is just the beginning. I analyse performance, test ideas, and make ongoing improvements to reduce your cost per acquisition (CPA) and improve your return on ad spend (ROAS). I work to keep your budget focused on the keywords and audiences that deliver results.
What I offer
- Google Ads (Search, Display, Shopping): Reach people searching for your products or services and connect with potential customers across Google’s advertising channels.
- Social media advertising (Facebook, Instagram, X): Engaging copy and visuals that build awareness and encourage interaction.
- LinkedIn advertising (B2B): Reach decision-makers and professionals in relevant industries.
- Remarketing campaigns: Reconnect with people who have shown interest but haven’t yet made a purchase.
- Ad copy and creative: Text and visuals designed to encourage clicks and conversions.
- A/B testing: Compare headlines, images, and audiences to find the combinations that perform best.
- Budget allocation: Direct spending towards the channels and campaigns delivering the strongest results.
- Analytics and reporting: Regular reports showing how your budget is being spent and what it achieves.
- Technical monitoring: Check that advertising pixels and conversion tracking are working correctly.