SEO & GEO
I review technical issues and content that may make your website harder to find or understand. The work includes search engine optimisation (SEO) and content reviews for AI-powered search, often called generative engine optimisation (GEO).
The starting point is your existing website: what it says, how its pages connect, and whether search engines can access the content.
Technical SEO and page structure
I review crawling and indexing issues, internal links, redirects, metadata, and page performance. The aim is to identify specific problems and decide which changes deserve attention first.
The work can include an audit with recommendations or help making the changes. Where development is needed, I can work on the website itself.
Content that answers a useful question
Keyword research helps shape a content plan around what people need to know about your products or services. I review existing pages for missing information, unclear headings, and overlap between topics.
Recommendations can cover page titles, descriptions, service copy, and supporting articles. I prefer improving a useful existing page before adding another one that answers the same question.
GEO and AI-powered search
For GEO, I review how clearly your content explains your business, its services, and the information behind its claims. The work focuses on content structure, supporting sources, and consistent business details.
Google’s guidance for AI features says the same SEO foundations apply to AI Overviews and AI Mode. Google does not require special AI markup or additional files for those features.
I focus on changes we can make to the website. A specific ranking or citation in an AI answer is not something I promise.
Start with the pages that matter
Send me your website address and the services or products you want people to find. If you already have a specific concern, such as pages missing from search or unclear service content, include that too.